"In 2016, I managed to get myself onto the roof of the iconic Hermès store in Biarritz, France in order to make a powerful statement towards the luxury industry. After being sent away numerous times by store managers and locals, we figured out a resourceful way to gain access, we dressed up as firefighters and climbed up from the back. That moment got eternalised and now, 4 years later I teamed up with my gallery Frank Rose, iconic Brazilian chef Alex Atala and Dimitri Mussard to make a positive statement. The world is on fire and It’s time for the Big Brands to set the example, to start producing in a more sustainable way. Together we co-produced multiple art forms and brought them together in a carefully designed art crate that aims to tell an inspiring story and convey a message of viability. With this ‘Firefighter-crate’ we tackled 3 main issues: The use of unethical materials, unsustainable packaging and not giving back after taking from our planet. We aimed to set a case of responsible luxury consumption."