In our first story 'Magical Morocco' we left the continent to give you a sneakpeak of what we're trying to accomplish. What you've already seen, is actually a fragment of our concept 'Mush'. Through producing an example in a breathtaking atmosphere, we thought it’d be the best way of showing you what we're trying to achieve with the Mush-label. With each story we'll reveal another piece until the puzzle is complete.
That being said, I think it's time to brief you on our founding partner, our inspiration for the label and truly the soul of the family.
Without further introduction, MEET MUSH!!
She is Marisa's cat, 4 years old and with her ever since. Marisa brought her up as if she were her own baby, teaching her to be a proper Lady. Mush is by far the smartest, most distinguished animal I've ever seen. With a mind of her own. Enchanting in every movement. Majestic almost. She brings natural balance everywhere her paws take her.`
Because Marisa took it upon her to raise her so closely, they've forged an unique connection. Like a mother with her child. I myself had the privilege of witnessing this rare, almost unreal connection. Strongest bound I’ve ever seen between human and animal. And there is this truly remarkable thing about it: Mush picked up all kinds of human features. Both in her expression as in her behavior. But at the same time, Marisa as well implemented pieces of Mushes natural 'instinctive' grace just by living so close with her. You can see it in her pictures, in her movement and exceptional talent of expressing. Their characters melted symbiotically into eachother and formed 'something' new. Something else. Something better. Something beautiful. Something... Mush.
Beauty created in the shells of pure, bold perfection, flawless like an Icemountain. Drawn to it, as if you want to get hit with that same sledgehammer of pureness over and over again.
But as sudden as the perfect storm can grab the sea by its throat and turn it into a brewy boiling whirlpool, She let clouds evaporate instantly, as if Her mood controls the weather itself. As if She tamed the sun herself on her leash.
It is those simple things where She manifests herself differently in a fundamental way. The Natural grace that literally drips off her when she sees Mush and her motherinstinct kicks in.
In a way she lives more than other creatures on the rythem of her own heartbeat. One beat at a time, aware of all surroundings. Present in the now. Another form of life.
So what did we do? We took Mush back to her roots, back to the source, Le Massif de la Chartreuse (Grenoble). She drove with us in the car for one thousand kilometers and she did it in style. From the first minute you could tell she felt home in this incredible nature. With these series we want to give you a glimpse of our short but intense stay. Whether it was the endurance of running up a hill in the early morning, or the playful spectrum of exploring this wonderful city… We tried to capture those moments that express the Mush-values as close as possible. To top it off, we took her with us on a hike to the Mountain peak.
Now we've introduced ourselves properly, this adventure is about to begin with a bang!
Hope you enjoy the images as much as we enjoyed being high above the sky!